WAVE

WAVE

Wave is an innovative company specializing in the health of your scalp and hair. They are dedicated to delivering the finest results for the most beautiful and healthiest hair possible. In addition to the standard tasks of a regular hair salon, they go the extra mile to achieve the best outcomes. Wave's approach ensures that your hair not only looks great but also thrives in the long run. With their expertise, you can expect a higher level of care and attention to your hair and scalp health.

PROJECT SCOPE

• Branding

• Assist with sourcing models and makeup artists

• Custom Packaging Design (Product Packaging, Labels, Stickers, swing tags, Craft paper)

• Creative direction

• Story telling

• Campaign shoots (Beauty, Commercial)

INDUSTRY

• Beauty

DEEPER MEANING

The name ‘’Wave’’ embodies the essence of a flowing motion and movement. However, it extends beyond its literal meaning, symbolizing a profound mission encompassing trust, hope, joy, and embracing new opportunities. Often, waves are even tattooed onto skin, serving as a powerful symbol of these attributes.

Building trust in the hairstylist - client relationship, instilling confidence in our abilities to craft new and exciting hair styles. Each haircut becomes a ritual of liberation, letting go the old and embracing the new. Understanding that change in hair, whether through cutting, coloring, or care, is of vital importance to women, as it reflects and enhances their identity.

The concept of Wave revolves primarily around self-confidence. Feeling good about yourself, and giving yourself the opportunity to unwind and put your hair in the spotlight. It’s about taking time for yourself and appreciating all aspects of who you are.