MUSE FOR ALL

Content Creation
Written By Ezgi Uslu
 
 

MUSE FOR ALL

Yasemin Öğün, a seasoned fashion professional with 13 years of experience in the industry, embarked on her fashion journey after graduating from the Istanbul Fashion Academy with a degree in fashion design. She initiated her blog, "modatutkusu," which has since transformed into a renowned brand, thanks to the influential platform of Instagram.

Simultaneously, Yasemin collaborated with her partner to establish a previous brand in 2011. Her remarkable success extended globally.

Yasemin's impressive journey continued as she partnered with ADL Group under the brand Modatutkusu by Lovemybody in 2015. Alongside collaborations with Tiffany & Co. and Christian Dior, she ultimately decided to conclude her previous brand partnership to embark on a new, passionate journey with her latest venture, MUSE FOR ALL, in 2019.

Today, Yasemin continues to chase new dreams, nurturing both the Muse For All and modatutkusu brands, while expanding her global footprint.

PROJECT SCOPE

  • Assist with sourcing models and makeup artists

  • Creative direction

  • Story telling

  • Video script writing

  • Campaign shoots (Beauty, Commercial)

  • Campaign video’s

INDUSTRY

  • Fashion

 

Deeper Meaning

This remarkable journey is beautifully reflected in the photoshoot for Yasemin Öğün's clothing brand, Muse For All. Each shot captures the essence of her 13-year fashion odyssey, from her early days as a fashion design graduate to the evolution of her blog into a brand powerhouse. Through carefully curated images, the photoshoot narrates the story of her relentless pursuit of fashion dreams and her transition into a new chapter with Muse For All, all while embracing the creative spirit that has driven her throughout her illustrious career.

 
Ezgi Uslu https://www.ezgiuslu.nl
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